Die BCG Matrix wird verwendet um sich einen Überblick über die Produkte eines Unternehmens zu verschaffen und Strategien für die Produkte abzuleiten. Relative market share and the market growth rate. The Bcg Matrix Boston Matrix Explained Marketing91 Matrix Business Studies Analysis The Boston Consulting Group BGC growth share matrix is a planning tool that uses graphical representations of a companys products and services in an effort to help. . By combining these two variables into a matrix a corporation can plot their. This means that the IE matrix requires more information about the business than the BCG matrix. What is the BCG matrix. Henderson popularized the concept in an essay titled The. Visio is a diagraming tool that makes it easy and intuitive to create flowcharts diagrams org charts floor plans engineering designs and more by using modern templates with the familiar Office experience. The BCG Matrix. ...